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BRAND GUIDELINES

By adhering to these guidelines, you help preserve the strength, professionalism, and unity of the ZND brand across all media. For specific use cases or questions about logo application, please contact our design team before publishing.

BRAND LOGOS

Abstract Mark

Combination mark

Approved Colors:

Orientation & Layout:

Orientation & Layout:

The ZND logo must only appear in black or white. These are the official brand colors and ensure maximum visibility and consistency. Do not recolor the logo using any other shades, gradients, or neon tones unless explicitly approved for a special campaign by ZND’s design team.

Orientation & Layout:

Orientation & Layout:

Orientation & Layout:

Always use the ZND logo in its original orientation. Do not rotate, flip, skew, or distort the logo in any way. The structure and proportions are carefully designed for balance and impact—altering them compromises the integrity of the brand.

Clear Space & Sizing:

Orientation & Layout:

Typography Restrictions:

Ensure there is adequate clear space around the logo at all times. This prevents clutter and protects brand visibility. Never place the logo too close to other elements, and avoid scaling it down so small that it becomes unreadable or loses clarity.

Typography Restrictions:

Avoid Effects or Overlays:

Typography Restrictions:

The ZND logo should only be paired with official brand fonts: Horizon and Anton. Do not substitute these with other fonts in attempts to mimic or recreate the logo. Using unauthorized typefaces weakens the visual cohesion of our brand identity.

Avoid Effects or Overlays:

Avoid Effects or Overlays:

Avoid Effects or Overlays:

Do not apply shadows, glows, textures, gradients, or other visual effects to the ZND logo. Additionally, avoid placing the logo on busy or low-contrast backgrounds unless it is properly contrasted using approved brand practices (e.g., white logo on dark background or vice versa).

BRAND COLORS

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ZND is a U.S.-based lifestyle brand for gamers, creators, and competitors. With top-tier teams, a growing creator program, and a passionate community, ZND is built around competition, content, and culture. Welcome to ZND Nation.

© 2025 ZND. All Rights Reserved | Copyright © 2025 IMERION. All Rights Reserved

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