OFFICIAL BRAND GUIDE

Welcome to the official [ZND] Brand Guide — your go-to resource for everything related to our visual identity and voice. Our brand represents who we are: a bold, innovative, and united esports organization that thrives on passion and performance. This guide ensures that everyone using our logos, colors, fonts, and messaging keeps the [ZND] look and feel consistent across all platforms and communications.

Whether you’re creating content, promoting [ZND], or collaborating with our teams, this guide helps maintain the professional, polished image our community recognizes and trusts. Let’s keep our brand strong and unified, because every detail counts when representing [ZND] to the world.

BRAND GUIDELINES

Use Approved Logos Only

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Always use the official [ZND] logos in their approved formats and colors. Do not alter, distort, or recreate the logos in any way.

Maintain Color Consistency

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Stick strictly to the official [ZND] color palette for all designs and materials. Avoid using unapproved colors that dilute the brand identity.

Respect Clear Space and Size Guidelines

Ensure proper clear space around logos and maintain minimum size requirements to guarantee visibility and legibility.

Follow Typography Standards

Respect Clear Space and Size Guidelines

Use only the designated fonts provided in the brand guide for all headings, body text, and promotional materials to keep messaging uniform.

Keep Messaging On-Brand

Follow Typography Standards

Keep Messaging On-Brand

Communicate with a tone that reflects [ZND]’s values—supportive, innovative, and unified. Avoid language or content that conflicts with our community standards or brand personality.

OFFICIAL BRAND GUIDE

LOGOS

BRAND GUIDELINES

Use Approved Logos Only

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Maintain Color Consistency

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Respect Clear Space and Size Guidelines

Respect Clear Space and Size Guidelines

Respect Clear Space and Size Guidelines

Follow Typography Standards

Follow Typography Standards

Respect Clear Space and Size Guidelines

Keep Messaging On-Brand

Follow Typography Standards

Keep Messaging On-Brand

OFFICIAL BRAND COLORS & FONTS

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

HORIZON

HORIZON

HORIZON

ANTON

HORIZON

HORIZON

#ZNDNATION

#ZNDNATION

#ZNDNATION

#ZNDNATION

#ZNDNATION

#ZNDNATION

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OFFICIAL BRAND GUIDE

LOGOS

BRAND GUIDELINES

Use Approved Logos Only

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Maintain Color Consistency

Respect Clear Space and Size Guidelines

Maintain Color Consistency

Respect Clear Space and Size Guidelines

Respect Clear Space and Size Guidelines

Respect Clear Space and Size Guidelines

Follow Typography Standards

Follow Typography Standards

Respect Clear Space and Size Guidelines

Keep Messaging On-Brand

Follow Typography Standards

Keep Messaging On-Brand

OFFICIAL BRAND COLORS & FONTS

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

HORIZON

HORIZON

HORIZON

ANTON

HORIZON

HORIZON

#ZNDNATION

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎

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